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The Full Story

About

"It was so challenging to find natural options with integrity so I decided to make it my passion to make my own. With health being the forefront of my craft, I played with different elements like essential oils and natural butters; avoiding harsh ingredients that would irritate my own sensitive skin. Once our son was born, the ‘new mom jitters’ of him one day coming into contact with these products couldn’t stay off my mind. Kids are notorious for getting into cabinets and containers. I wanted to eliminate the stress and worry and enjoy blossoming into a new parent, and we hope our products offer the same to our clientele.

 

Founder and CEO, Ariela shared that during the development phase, she prioritized the importance of products being edible, emphasizing her intent was to remain pure and clean across all product composition. “We worked day and night formulating products that were not only safe for my sensitive skin, but also for baby and I know that parents and families alike deserved access to affordable, alternative options that wouldn't need a Mr. Yuck sticker. (I think I just aged myself!)”.

 

This is and will remain at the forefront of product development as we expand our reach into your homes.

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Mission

Our core ethos is ensuring that our products are food grade, organic and edible. Your skin is your largest organ, we want to ensure what you are absorbing is what you would also eat. 

Hands
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Vision

To always prioritize the development of new and current formulas with pure and clean product composition.

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